Branding
Branding: Building an Artist Identity That Lasts
Your brand is the feeling people get when they see your name. Build it on a point of view, not just a sound.
Define your story
Write down who you are, what you stand for and who your music is for. That story should shape your visuals, captions, interviews and live show.
Be consistent
Use consistent colors, fonts, photography style and handles across every platform. Recognition comes from repetition.
Protect your name
Search before you commit to an artist name, secure the matching handles and domain, and consider a trademark once you're earning from it.
Key Takeaways
- Lead with a point of view
- Consistency builds recognition
- Secure your name and handles
For More Insight
Go deeper with CHI books
40 Crucial Things Every New Music Artist Should Know
The essentials every new artist needs before they start — rights, teams, deals and mindset.
Sources
CHI Entertainment Network provides general educational information and does not provide legal, tax, financial or professional advice.