Artist Management
Artist Management: When You Need a Manager
A good manager multiplies your momentum. Here's what they do, what they earn and when it's time to hire one.
The manager's role
Managers guide career strategy, build your team, pitch you to labels and agents, and coordinate releases and touring. They're your business partner, not your assistant.
Typical terms
Commissions commonly range from 15% to 20% of gross income. Agreements often include a trial period and a 'sunset clause' that reduces commission on past work after the relationship ends.
When to hire
Many managers look for artists who already have traction — a growing audience, consistent releases, live demand. Until then, self-manage and build the data that proves your momentum.
Key Takeaways
- Commission is usually 15–20%
- Ask for a trial period and sunset clause
- Build traction first
For More Insight
Go deeper with CHI books
40 Crucial Things Every New Music Artist Should Know
The essentials every new artist needs before they start — rights, teams, deals and mindset.
Sources
CHI Entertainment Network provides general educational information and does not provide legal, tax, financial or professional advice.