Music Marketing
Music Marketing: Planning a Release That Lands
Great songs still need a plan. A simple release timeline that builds anticipation and keeps momentum going.
Plan 4–6 weeks out
Deliver your release to your distributor early so you can pitch to editorial playlists (Spotify requires at least 7 days before release). Prep visuals, snippets and a pre-save link.
Release week
Drive fans to one clear action — stream, save or share. Go live, post performance clips and engage with every comment.
Keep it alive
Most releases fade because promotion stops at day one. Plan 4–8 weeks of content after release: acoustic versions, behind-the-scenes, fan features and live shows.
Key Takeaways
- Pitch playlists 7+ days before release
- One clear call to action
- Promote for weeks after release
For More Insight
Go deeper with CHI books
40 Crucial Things Every New Music Artist Should Know
The essentials every new artist needs before they start — rights, teams, deals and mindset.
Fund Your Sound
How to fund your music career the smart way — budgets, revenue streams and investment.
Sources
CHI Entertainment Network provides general educational information and does not provide legal, tax, financial or professional advice.